Tuesday, March 18, 2008

Microsoft Xbox 360: Open Sesame

Reading Patricia Seybold's Outside Innovation post on Microsoft opening the Xbox to the world's coders, I had a thought that maybe this will be Microsoft's path to the living rooms of America.

How? Women dominate casual gaming. Yet Xbox games created by Microsoft cater to a different crowd. It may only take a few totally sick casual games (Diner Dash on steroids?) to get the CHEO (Chief Household Executive Officer, AKA Mom/Wife) to move the Xbox front and center.

Anyone for a little gaming before dinner?