I've always seen "automatic renewal" as a service provider saying to me, "We're not sure if our product is all that great *in the long run* so we're going to hedge our bets here a bit. Therefore, we will put the responsibility on you, dear customer, to take action to stop payment and we hope you'll forget, be too busy, etc. to stop it."
In truth, when the service I am receiving is awesome, I the consumer don't think twice about stopping a service. Indeed, just the opposite occurs: I make sure that I have no interruption of service.
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