I read a blog post describing the best way to get the most out of a Squidoo lens. The author said you should make sure that the keywords and title are perfect and limit outbound links so that you can be sure that people will only do what you want them to.He was talking about how to make your stuff so good that people just want to link to you. But that's not where I'm going. I want to complain about online news stories that talk about a person, place thing, website, or online company - but don't bother to make it easy for us to find out more.
Here's a great example. (Hint: try to find a link to any of the studies mentioned!)
It's not hard to embed a hyperlink, guys. In fact, you can craft a link that will open in a new window if you're so worried about losing eyeballs. That's got to be it, right? I can't think of another reason why they don't want give out some link love.
As Seth says, "If you make great stuff, people will find you."
[LATER THAT SAME DAY ... ]
Yet another example, in an otherwise fine critique of Edward Tufte's work, shows several links missing. Indeed, at one point the author quotes a writer from, "..the online Business Intelligence Network." Is there a better opportunity to provide a link?
