You know there are too many ads running on a single web page when your browser freezes up, even if for just 5 seconds. I had this experience this morning. Of course, it's not the first time and won't be the last - but I was shocked to have it happen on the New York Times. A banner ad and a side ad were the culprits, both from Blockbuster and both using Adobe flash. If I hadn't been working, that browser window would have been shut down.
I don't think this is providing a good experience for readers.
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