Entrepreneurs who have taken one of my marketing classes know that I am a big believer in going to tradeshows. You don't need to have a booth to gather invaluable market research.
The International Houseware Association runs the International Home + Housewares Show in the Spring. If you cannot make these tradeshows, sometimes you'll get lucky: an attendee, like a Gourmet Retailer journalist, will write about the trends she/he discovered. In March 2009, Gourmet Retailer published an article that identified the following trends: Living in Our Kitchens, The Wellness Kitchen & Cooking for Fun, Living Within Our Means, and The Green Kitchen. If you're in the food business, these trends are worth checking out.
If you know your industry tradeshow is taking place, be extra-vigilant in visiting related websites, and searching for press releases.
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