So I've been thinking about this problem for awhile. With good market research, I've seen how it is so much easier for my clients to:
- decide what product or service to sell (!)
- describe their product/service;
- price their product/service;
- design a marketing plan that doesn't waste time or money by being in the wrong place at the wrong time; and
- SELL their product/service
- read your Google alerts
- visit your trade association website
- view a video on survey design fundamentals (this is really only 10 minutes!)
- create a mini survey for your best customers
- call one ongoing customer and check in with them
- call one ongoing customer and ask them the questions from your survey
- create a free survey on survey monkey or zoomerang and send it out to your email list
Got some more ideas?
1 comment:
sometimes, you are so caught up with the big picture that small things like this get waylaid and brushed off. thanks for the tips, i will make sure that i spend 15 mins a day doing these!
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