Food forecasters are saying that the sweet potato is going to be an up and coming food. The sweet potato is loaded with fiber, vitamins B6 and C, and beta carotene. The continuing trend toward healthy eating, plus the simplicity of fixing the sweet potato - pop it in the microwave and in a matter of minutes you have a baked potato - may increase its popularity beyond winter holidays.
How can a food entrepreneur use this information? Here are some examples:
- If you're a baker, try making a sweet potato pound cake.
- Own a food cart, or thinking about it? Sweet potato pudding is a very popular recipe. If there's a creme brulee guy, why not a sweet potato pudding or sweet potato pie chick?
- Can you serve locavores by growing sweet potatoes?
- Can you create sweet potato recipes?
- Any other ideas?
The key here is to tie your entrepreneurial ideas to a growing trend, then test it to see if there might be a market. The health consciousness of the Bay Area makes it a likely geographic area for a healthy food like the sweet potato to take off. Now you can refine it by considering who is most likely to want to eat healthy.
1 comment:
Patrice,
I have to agree with you that sweet potatos are delicious, healthy and beautiful. I've been making sweet potato fries (baked or fried) and mashed sweet potatoes. My picky kids even eat them. Hope the creme brulee guy hears this. He could be the first to offer sweet potato creme brulee.
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