Nickelodeon Study

Renaissance graduates know that psychographics are critical to launching a new product or service. A study from Nickelodeon is worth a read. Here's a highlight:

“As Millennials become parents and Baby Boomers become grandparents, today’s families are different from what we’ve seen and come to expect from previous generations, in that staying together and playing together are the top priorities among everyone in the household,” said Ron Geraci, Senior Vice President, Nickelodeon Research. “Instead of being divided by tastes and clashing over values and things like music and entertainment choices, today’s parents, kids and grandparents are being drawn closer together by them, as well as embracing new value systems of tolerance and acceptance.”

The study is called The Family GPS, reasearch by Harris Interactive. What do you think about the findings?