Friday, January 22, 2010

Milk Made: Ice Cream by Subscription

Frozen Hot Toddy (honey ice cream, organic spices, lemon zest, bourbon). Coffee+Donuts (coffee ice cream and chunks of donuts). Sound yummy? These are the January flavors from Milk Made, a company offering a $50, 3-month membership that provide hand-delivered, homemade ice cream in parts of NYC. I'd sure like to try these flavors!

Many entrepreneurs plan to start selling at a local Farmer's Market. But some of these are hard to get into because the vendor demand is so great. Maybe this is an alternative model to consider.

As with anything, good market research will let you know if this is a model that can work for your product. For example, who will buy your product? How much (if anything) will they pay? What geographic area should you target? This is an unexpected model for ice cream, but the questions Milk Made needs to answer are still very similar to those of any other product-based business!

If you're a small foodie business in the SF Bay Area, let me know: I'd like to profile you here.

No comments: